Polo Ralph Lauren

Synchrony Financial

The Emirates Group

CapitaLand Investment

Neenah Paper

Newell Rubbermaid

Coca-Cola

Equifax

St. Joe

Popeyes

Haverty's

AGCO

UEI

Delta Airlines

TSYS

Grady Hospital

PGN

MagMutual

MapleTree

AAR Corp.

CBL Properties

Eastman Chemical

Polo Ralph Lauren Synchrony Financial The Emirates Group CapitaLand Investment Neenah Paper Newell Rubbermaid Coca-Cola Equifax St. Joe Popeyes Haverty's AGCO UEI Delta Airlines TSYS Grady Hospital PGN MagMutual MapleTree AAR Corp. CBL Properties Eastman Chemical

Start a conversation with shareholders
or charitable donors.

As your organization’s most important publication, your annual report is a chance to speak directly to your stakeholders.

My role as a writer is to shape that conversation so they’ll take away a clearer picture of your organization’s purpose, performance—and most important—its future.

Deliver the
right message. 

  • Without a filter to shape readers’ thinking, they form their own opinions about your company or non-profit.

  • I won’t let that happen. I use a predetermined Overarching Central Message (OCM) to unify your content under a single thematic umbrella.

  • That way, I can weave the most important idea stakeholders should take away throughout your annual report—from cover to cover.

Go beyond
the numbers.

  • Financials are a given part every annual report. But today’s investors or donors are also interested in the non-financial side of your business or non-profit.

  • They want to understand your long-range strategy, customers or beneficiaries, competitive advantages, and how your business or operating model works.

  • I’ll make sure your annual report presents a balanced discussion of financial of non-financial factors.

Turn obligation
into opportunity.  

  • Do you see your annual report as an obligation or opportunity?

  • If the latter, I can create a more meaningful story to help stakeholders evaluate your company or non-profit in its best light.

  • And most importantly, one that offers them a strong, compelling reason to donate or invest.