Many nonprofits include a QR code in their annual reports that links to an online donation landing page. But what’s on that page can make a big difference in the number of donations received….

Fluff is having a renaissance in shareholder letters these days. The ratio of meaningless words to meaningful information seems to be increasing…

In The Medium Is the Massage (1967), Marshall McLuhan’s central idea was that the way information is delivered (the medium) shapes our perceptions of it. Though he primarily focused on electronic media, one of his observations has keen relevance to today’s 10-K wrap.

I don’t know why so many annual reports now sport generic titles. They’re so broad and non-specific, they could apply to almost any organization….

An investment proposition answers the most critical question a reader can have: Why should I invest in or donate to your company or non-profit?

Metrics are a given part of every annual report. But today’s investors and charitable donors also want to know more about the non-financial side of your company or non-profit organization…

Whoever said you can’t judge a book by its cover obviously never looked at an annual report ...

Part of the SEC's mission is to safeguard investors. As they put it. "Companies offering …

A reader takeaway is simply a brief description of what a company wants their stakeholders to remember after reading the annual report.

The idea of communicating with shareholders began in the 17th century. The Dutch East India Company (VOC), established in 1602,

How long should an annual report be?

When they began in the late 1990’s, 10-K wraps were short and sweet…